LEAD is a two-day conference that combines JA’s signature Company Program events: Executive Training, Pitch it! and Trade Fair. Achievers attend classroom sessions with business professionals to learn about their assigned roles in their company during Executive Training. At Pitch it!, student companies pitch their ideas to a panel of judges from the business community. During Trade Fair, companies have the opportunity to use what they learned throughout the weekend and sell their products to the public. LEAD is a great opportunity for achievers to step out of their comfort zone and learn important skills from real world professionals.